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These can range from simple leaflets to reasonably substantial documents. However, they all have the same function, which is to impart information to people about something that concerns them or may affect them in some way.
We write explanatory documents for a wide range of organisations and for many different purposes, including:
- clients in industry and commerce wishing to inform their staff of organisational, policy and other changes.
- local authorities informing people about such things as planning and changes in services.
- companies providing background information to assist in the proper application of their products.
- bodies such as utility companies introducing voluntary or statutory changes to their service.
- organisations wanting to inform the public about the effects of major construction works.
Frequently, the information provided is not immediately welcome, which means that, to be effective, it must be very carefully constructed, and often sympathetically worded.
For example, a utility company wished to introduce a compulsory pre-payment system for customers with a poor payment record. They realised that success depended on customers understanding how the system worked, how it was intended to help them with bills, and what safeguards it incorporated to prevent disconnection. We wrote material to provide that information.
In a completely different field, one of our customers (a large London-based law firm) provided all of its employees with internet access. We produced a booklet which explains what the internet and World-Wide Web is and how to gain access to it, but focusing mainly on the company policy toward its use.
Yet another requirement was a booklet for people living in an area that would be affected by a major sub-surface construction project. It described the work being carried out, explained what effects this could have on property, and detailed the compensation arrangements – which ranged from minor payments to purchase and demolition of houses. As you might imagine, some careful wording was required.
Explanatory booklets can be published in any form and, because of the vast range of function, subject matter and readership, must be written using many approaches and different language styles. As with all of our projects, we take very great care to understand the subject we are conveying and who we are conveying it to. Our authors then apply their proven communication skills to get the message across effectively.
Where required, we can take care of all aspects of the document design, including concepts, layout, photographs and artwork.
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